The pres i dent of Activi son, Bobby Kotick, believes that the major ity of peo ple pay ing to useXBL are pay ing to play Mod ern War fare 2 — –Activi sion does not get a share of that profit.
“We’ve heard that 60 per cent of [Microsoft’s] sub scribers are prin ci pally on Live because of Call of Duty,” Kotick told FT. “We don’t really par tic i pate finan cially in that income stream. We would really like to be able to pro vide much more value to those mil lions of play ers play ing on Live, but it’s not our network.”
While one might feel bad that activi sion isn’t get ting in on it’s “share” of the prof its one does have to real ize that it releases $15 dol lar map packs that it sells mil lions of. Hav ing said this it isn’t like Activi sion is hurt ing for money.
Kotick’s solu tion is to turn to the PC, where it can set its own model for pric ing – not unlike what Bliz zard has done with World of War craft and Battle.net. Kotick stated that Activi sion would “very aggres sively” sup port the likes of HP and Dell in any attempt of mak ing an easy ‘plug-and-play’ PC that would hook up directly to the TV.
[Clipped from TheGamersBlog]
Related blog post: A short history of AV/Blizz, or how BNet 2.0 came to be







"PC that would hook up directly to the TV."
ReplyDeletethis could be ground breaking
xD lol hahaha just great
ReplyDeleteblizzard just got hit in the buyers market I guess, but yeah.... not excited about activision at all...